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1

Global Markets, the Global Consumer and International Retailing

Segal-Horn, Susan, Davison, Heather

Journal:

Journal of Global Marketing

Year:

1992

Language:

english

File:

PDF, 1.57 MB

english, 1992

2

Building on Services' Characteristics to Develop Successful Services Brands

de Chernatony, Leslie, Segal-Horn, Susan

Journal:

Journal of Marketing Management

Year:

2001

Language:

english

File:

PDF, 221 KB

english, 2001

3

The globalization of the European white goods industry

Susan Segal-Horn, David Asch, Vivek Suneja

Journal:

European Management Journal

Year:

1998

Language:

english

File:

PDF, 429 KB

english, 1998

4

Identifying and sustaining services brands' values

De Chernatony, Leslie, Drury, Susan, Segal‐Horn, Susan

Journal:

Journal of Marketing Communications

Year:

2004

Language:

english

File:

PDF, 227 KB

english, 2004

5

The limits of global strategy

Segal‐Horn, Susan

Journal:

Strategy & Leadership

Year:

1996

Language:

english

File:

PDF, 507 KB

english, 1996

6

Communicating Services Brands' Values Internally and Externally

De Chernatony, Leslie, Cottam, Susan, Segal-Horn, Susan

Journal:

Service Industries Journal

Year:

2006

Language:

english

File:

PDF, 139 KB

english, 2006

7

Strategic space and industry dynamics: The implications for international marketing strategy

McGee, John, Segal‐Horn, Susan

Journal:

Journal of Marketing Management

Year:

1990

Language:

english

File:

PDF, 1.12 MB

english, 1990

8

Building a Services Brand: Stages, People and Orientations

de Chernatony, Leslie, Drury, Susan, Segal-Horn, Susan

Journal:

Service Industries Journal

Year:

2003

Language:

english

File:

PDF, 144 KB

english, 2003

9

The globalization of law firms: managerial issues

Altinay, Levent, Segal‐Horn, Susan, Dean, Alison

Journal:

International Journal of Service Industry Management

Year:

2007

Language:

english

File:

PDF, 231 KB

english, 2007

10

The criteria for successful services brands

de Chernatony, Leslie, Segal‐Horn, Susan

Journal:

European Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 310 KB

english, 2003

11

The rise of super-elite law firms: towards global strategies

Segal-Horn, Susan, Dean, Alison

Journal:

Service Industries Journal

Year:

2011

Language:

english

File:

PDF, 364 KB

english, 2011

12

Using triangulation to assess and identify successful services brands

de Chernatony, Leslie, Drury, Susan, Segal-Horn, Susan

Journal:

Service Industries Journal

Year:

2005

Language:

english

File:

PDF, 208 KB

english, 2005

13

Managing Professionals in Organisations

Segal‐Horn, Susan

Journal:

International Journal of Manpower

Year:

1987

Language:

english

File:

PDF, 1.03 MB

english, 1987

14

Delivering ‘effortless experience’ across borders: Managing internal consistency in professional service firms

Susan Segal-Horn, Alison Dean

Journal:

Journal of World Business

Year:

2009

Language:

english

File:

PDF, 474 KB

english, 2009

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